Privacy Policy

Effective Date: November 22, 2025

Amorthex LLC, doing business as AmArte Plus (“AmArte Plus,” “we,” “us,” or “our”), values your privacy. This Privacy Policy explains how we collect, use, store, and share information when you visit our website, request a quote, book a service, contact us, or interact with our ads and social media. We operate in Sacramento, California and serve Northern California.

1. Information We Collect

We may collect the following categories of information:

  • Contact Information: name, email address, phone number, address, city, and ZIP code.
  • Project Information: service type, property type, timeline, budget range, measurements, and any details you share about your project.
  • Uploaded Files: photos, PDFs, and other files you submit to help us understand your project.
  • Website Usage Data: pages visited, time on site, clicks, browser type, device type, IP address, and approximate location.
  • Cookies and Tracking Data: identifiers used for analytics, site functionality, and advertising performance.

2. How We Use Your Information

We use your information to:

  • Provide estimates and respond to quote requests.
  • Schedule consultations, showroom visits, or on-site measurements.
  • Deliver flooring, painting, kitchen remodeling, cabinet, countertop, and renovation services.
  • Communicate about your project, updates, scheduling, or follow-ups.
  • Improve our website, services, and customer experience.
  • Send promotions or newsletters if you opt in.
  • Protect against fraud, misuse, or security threats.

3. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to keep the site functioning properly, improve performance, understand usage, and support advertising campaigns. Cookies may be set by us or by trusted third-party providers.

You can control cookies through your browser settings. Disabling cookies may affect some site features.

4. Sharing Your Information

We do not sell your personal information. We may share information only as needed with:

  • Service Providers: hosting, analytics, CRM, email and SMS tools, and customer support platforms that help us operate our business.
  • Project Partners: installers, contractors, designers, or suppliers involved in your specific project.
  • Advertising Platforms: such as Google, Meta, or similar platforms, to measure performance and show relevant ads.
  • Legal Requirements: if required by law, court order, or to protect our rights and safety.

5. Data Retention

We keep your information only as long as necessary to provide services, meet legal or accounting obligations, resolve disputes, and enforce agreements. Project-related data may be retained for reasonable business records and warranty or service purposes.

6. Data Security

We use reasonable administrative, technical, and physical safeguards to protect your information. No online system is completely secure, so we cannot guarantee absolute security.

7. Your Privacy Rights

Depending on applicable law, including California privacy laws, you may have rights related to your personal information. These rights may include:

  • Requesting the categories and specific pieces of personal information we have collected about you.
  • Requesting deletion of personal information, subject to legal exceptions.
  • Requesting correction of inaccurate personal information.
  • Requesting information about how your personal information is used.
  • Not being discriminated against for exercising your privacy rights.

To submit a request, please contact us using the information in Section 14. We may need to verify your identity before completing your request.

8. Children’s Privacy

Our services are not directed to children under 13, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can delete it.

9. External Links

Our website may include links to third-party sites. We are not responsible for the privacy practices or content of those sites. Please review their policies directly.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Updates will be posted on this page with a revised effective date.

11. SMS Communication

If you provide your mobile phone number through our website forms or chat widget, you may opt in to receive SMS messages from Amorthex LLC (AmArte Plus). These messages may include responses to inquiries, appointment coordination, service updates, and follow-up communications.

Marketing messages are only sent if you separately and explicitly opt in.

Message frequency varies. Message and data rates may apply. You may opt out at any time by replying STOP. For help, reply HELP.

SMS consent is not a condition of purchase. Consent to receive SMS messages is not required to obtain services from Amorthex LLC (AmArte Plus).

12. Mobile Information Sharing

Mobile information will not be shared, sold, or disclosed to third parties or affiliates for marketing or promotional purposes. SMS consent is not shared with third parties.

13. SMS Terms

By opting into SMS communication from Amorthex LLC (AmArte Plus), you agree to receive customer care messages related to your inquiry, project updates, appointments, and service communication. Message frequency varies. Message and data rates may apply.

You may opt out at any time by replying STOP. For assistance, reply HELP or contact us directly.

Carriers are not liable for delayed or undelivered messages.

14. Contact Us

If you have questions about this Privacy Policy or your data, contact us at:

Amorthex LLC (AmArte Plus)
Sacramento, California
Phone: (279) 800-4666
Email: contact@amarteplus.com